BRAND & MARKETING
STRATEGIC SOLUTIONS
FOR AGENCIES & AMBITIOUS BUSINESSES
CREATING AWARD-WINNING WORK. THAT WORKS.
We’re here to help you get your brand, marketing and content in order. Partnering with agencies and entrepreneurial businesses to create strategies and tactics that always nail the business objectives to deliver exceptional results. Because if it doesn’t, then why do it?
Strategy first. Everything else second.
DIRECTION & CLARITY
EVERY STEP OF THE WAY.
We start by getting to know your business, ambitions and your advantage. Then it’s over to us to take you on a journey of discovery. Creating and delivering strategies and tactics that nail your business objectives.
All with a desire to understand, curiosity to challenge and ambition to see things grow.
B2C MARKETING CAMPAIGN OF THE YEAR
Theodore Communications & Quickline – Don’t settle for second best
OUR SERVICES
BRAND
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Why does your business exist beyond making money? Your “why” is the foundation your brand is built upon, uniting both internal teams and external audiences on an emotional level.
Brand positioning establishes the distinctive space you want to occupy in the minds of your target audiences and the market.
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Is your brand strategy already nailed? Great. Then it’s over to design. Creating the consistent visual language for your brand through logo creation, visual language, colour, typography, photography and illustration.
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Has your brand portfolio grown organically and out of hand? As businesses grow this can happen. We’re here to help you get it back into shape. Creating a brand architecture system that clearly structures your portfolio and affiliations to help guide the businesses overall strategy.
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Launching a new product and stuck for a name? We create compelling brand and product names that resonate with your audiences to stand the test of time. Whether you’re launching a new product or reimagining your entire brand, we craft names that capture your unique identity and connect with people.
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It’s not what you say, it’s how you say it. Creating a consistent tone of voice and message is as important as your visual identity. We create your tone of voice traits, rules for writing and written examples of how to write across your touch points, so your written brand is an on-point as your visual style.
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Keeping your brand strategy aligned with the speed of cultural change is essential to staying relevant today. Using our 4Cs research methodology we gather and analyse company, cultural, competitive and consumer data and insights that inform effective brand strategies.
MARKETING
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Unsure what to do next when it comes to your marketing? We’re here to get your marketing in order. Creating marketing strategies that support where your business is going. Our unique process summarises your marketing strategy into four key focuses, breaking down the required activity you need to execute over the next 12 months to achieve your business ambitions and deliver proven ROI.
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Who, what, when, where and how? Just like any marketing activity, your social media needs strategically planning, to define what channels you should be on, how often, when to post, and how to adapt your tactics dependent on the channel and audience. Crating a content and social media strategy that educates, inspires and engages.
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Internal or external, new product or new initiative? We can write your communications plan for you. Identifying the right message, to the right person, at the right time and through the right medium.
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We’ll bring order to your campaign planning. Whether you’re launching a new brand or product, or developing a tactical campaign, we can develop creative strategies and messaging to target your priority audiences.
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Where strategy meets creativity. We’ll develop a visually impactful campaign strategy and creative deliverable that make your brand sing.
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Need support with managing your marketing, because, quite frankly, you’ve got better stuff to be doing? No problem. We’ll manage your social, email, marketing activity and website CMS updates for you.
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Need another senior pair of hands to spearhead your marketing strategy? Our consultants will feel like part of your team. Here to offer marketing director support on a one off or retained basis, we’ll get your marketing in order and your plan delivered in a jiffy.
CONTENT
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Sadly we can’t all be artistic in nature. But lucky for you, our creative team are. They create content and designs that inspire, engage and involve your audiences, to keep them in your fold for longer.
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Managing your social channels can be time consuming. So step back and we’ll take care of everything for you. From content creation and posting to management and analytics, we’ve got it covered to ensure your brand is posting professional, consistent content.
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Nurturing your contacts is essential for creating long-term value. We create email flows and one-off campaigns to drive engagement and conversion. To nurture leads and build stronger relationships with your engaged audiences.
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An image can tell a thousand word. On-location, in-studio or at an event, we’ll go where the action is. Providing photography and videography that perfectly tells your brand narrative and aligns to the aesthetics of your brand.
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Bringing your brand story to-life through content with legs. Marketing can become expensive, so to make sure your marketing activity is cost-effective and delivering return on investment we take a ‘content with legs’ approach. Ensuring campaign assets work across social media, email marketing, sales presenters and nurture communications to sweat every single asset.
OUR CLIENTS
WORDS FROM OUR CLIENTS
If you’re driven by an entrepreneurial spirit and desire to do good, let’s talk.
GET IN TOUCH
hello@theodore.ltd
Kat 07703 618 110
Rach 07535 535 352
FIND US
St Catherines House, Room 207, Woodfield Park, Tickhill Road, Doncaster, S.Yorkshire, DN4 8QP