About

Intro

We’re your brand’s North Star

Meet your brand and marketing megasmiths. Here to help you define your strategies, and then sticking around to help you smash them out of the park.

Your brand’s North Star

Manifesto

Good things to know about navigating with us

We ask the most questions

We’re very curious indeed. Nailing all the big questions up front so your strategy is authentic, stands the test of time and actually works.

You go on a proper strategy journey

With clear methods, maps and processes. Guiding you across the windy moors, through the ginnels and over the peaks towards your goals.

Award winners, but service comes first

We’ve won some reet glassware, been put on watchlists, and landed top work with big dogs. But above all this, giving you a top-notch service is what makes us tick.

Only the right

We trust our human vibrational instincts and work with the right people, making sure we’re all aligned.

Big guns, big on care

We’ve managed roles - strategists, consultants, directors, national sales managers – but we’re much happier giving you a boutiquey, personal touch.

Built for growth. Geared for results.

We’re driven by the numbers. We identify the key metrics that matter to you, and craft strategies that don’t just stack up – they actually deliver.

Values

Things we value most

Teaming up with the right folk

We partner with people who share our values, so we can enjoy the journey together.

Curiosity. To fuel the adventure.

We’re always asking questions and challenging assumptions. If we don’t understand something, we dig deeper.

Cutting to the chase

There’s no time for beating around the bush when we’re building something that matters. Honest, open conversations, always.

Team

Meet the team

Northern. Inquisitive. Compassionate.

Kat Martin

Founder

Kat sharpened her agency chops at global powerhouse Intermarketing, starting as Account Manager and leaving as Client Director. After stints as Director at Bloom, Finn, 3rdSpace and Powerhouse, she decided that the only way to fully indulge her Virgo precision and ambition was to launch Theodore.

Pete Boydell

Strategy Director

Pete was a globetrotting freelance brand strategist, working for the likes of Real Madrid, Ernst & Young, FiiT and Spoke Menswear through agencies in London, New York, Bangkok and Leeds. Brought back from Asia to the UK during the pandemic, his path crossed with Theodore and we’re glad he joined the journey.

Laura Anderson

Content & Social Media Manager

A communicator and a creator, Laura is passionate about strategic content, audience engagement and authentic digital storytelling. A whizz for trend insight, community building and creative confidence on camera, she helps our partners connect and grow across platforms and smash their strategic marketing goals.

Rich Gell

Creative Director

A natural storyteller with a talent for translating brand strategy into creative, Rich has shaped work for the likes of Reebok, adidas, Bupa and British Triathlon. With an instinct for the ideas that stick and the stories people care about, he helps Theodore’s partners build brands with real impact.

Mateusz Galazka

Designer

With a talent for interpreting brand stories across every touchpoint, Matty brings ideas to life from social and email through to print and web. Thoughtful, versatile and detail-driven, he helps Theodore’s partners show up consistently wherever their audience finds them.

Gaby Crowther

Operations & Projects

Part organiser, part problem-solver, part plate-spinner, Gaby keeps Theodore running smoothly behind the scenes. From resource planning to project management and the day-to-day details that hold everything together, she makes sure the right things happen at the right time.

Mission

Our mission isn’t fancy, it’s about providing proper service that works for you.

If you’re getting the service you want, from people you like, who know what they’re doing and care, then that’s our mission accomplished. That’s why we’re building steadily – with a typically northern and boutiquey feel – giving your whole experience a personal touch.