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Cubex creates places with a lasting impact. With ambitions to build on its South West reputation and expand into new locations, the business needed a brand that could express both its expertise and its vision for the future.
We helped Cubex find the story connecting its commercial ambitions, sustainability commitments and belief in the power of thriving communities.
Challenge
Cubex wanted to strengthen its position as a leading developer of sustainable real estate, with people and communities at its core.
In a sector full of similar sustainability claims, communicating that ambition clearly was a challenge. The brand needed to show what made Cubex distinctive and why it mattered to funding partners, landowners, occupiers, local authorities and future employees.
It also needed to reflect where the business was heading: a forward-thinking developer creating long-term value for people, places and partners.
Approach
We explored Cubex’s business objectives, growth ambitions and the changing expectations shaping real estate. Through the brand workshop process, we reviewed its competitive landscape and considered what its different stakeholders needed to understand and believe.
A clear opportunity emerged: make people and communities the heart of the story, with development as the means of creating positive change.
That gave us a direction for the brand. We connected Cubex’s sustainability ambitions with the everyday impact of its work, exploring how that story could support investor confidence, partnership building and community engagement.
Solution
We developed a brand strategy covering purpose, vision, mission, positioning, messaging, personality, tone of voice and company principles.
At its heart was a clear idea: much more than buildings.
Cubex’s story became one of creating sustainable places where communities could thrive for generations to come. Three principles gave that ambition a practical foundation:
- Lead with purpose. Put people and communities at the heart of development.
- Engage with integrity. Communicate openly, take responsibility and build trust.
- Develop with sensitivity. Respect communities, their surroundings and the natural environment.
We also defined four communications pillars: investments fit for the future, much more than buildings, commitment to environmental excellence, and partnering for success.
Together, they gave the team a framework for connecting commercial value with positive social and environmental impact. A forward-thinking, responsible and reassuringly confident tone of voice completed the platform.
Result
A coherent brand platform that connects Cubex’s growth ambitions with a clear purpose and a distinctive way of working.
The strategy gave the team a shared direction and a consistent story for engaging partners, investors and communities. That thinking is visible on the Cubex website, created by Northern Artillery, where its core principles and community-focused approach sit at the centre of the experience.
A brand with a clearer view of the future, and the role Cubex wants to play in shaping it.
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