The best brands don’t shout the loudest – they say the right thing. We take you on a journey to find it, shape it, and share it.
Start your journey
Brand Services
Brand Strategy & Positioning
What is the unique essence of your brand? And what messages do you need to communicate to the world?
Your brand strategy is informed by your business plan and gives both internal teams and external audiences a map to understand you and emotive reasons to believe. Who are you, what do you do and why? Your strategy includes mission, vision, values and a tone of voice that represents you and your uniqueness.
Brand Identity & Guidelines
Is your brand strategy already nailed?
Great. Then it’s over to design. Create an aligned and consistent visual language for your brand through logo creation, visual language, iconography, colour palettes, typography, photography, videography, animation and illustration.
Internal Brand Activation
With your strategy defined, how do you deliver it to your teams so that everybody can really live your brand?
We follow a simple, tried and tested, four-phase plan to define the story to be shared, recruit internal ambassadors, educate your teams and quantify the success of the roll-out.
Brand Architecture
Has your brand portfolio grown organically and does it feel complicated? Or are you looking to grow multiple brands under one umbrella?
We’re here to help you get things into shape. Map out a brand family tree that clearly structures your portfolio and affiliations and helps to guide your overarching strategy.
Brand & Product Naming
Launching a new product and stuck for that perfect name?
We create compelling and on-brand names that resonate with your audiences to stand the test of time. Whether you’re launching a new product or reimagining your brand, we craft names that capture your unique identity and connect with people.
Brand Voice & Messaging
It’s not what you say, it’s how you say it.
Creating a consistent tone of voice and a suite of messages is as important as your visual identity. We create your TOV traits, rules for writing, and provide examples of your voice-in-action across your touch points. We also deliver fun TOV workshops to engage your teams and embed key ideas.
Research & Insights
Keeping your brand strategy aligned with the speed of cultural change is essential.
Using our 4Cs research methodology, we gather and analyse company, cultural, competitive and consumer data to deliver insights that inform effective brand strategies.
Work with us to research your brands, campaigns and audiences
Mapping out brand strategies
Powerhouse
Bolser
Content without compromise
Powerhouse had already evolved beyond food and drink photography.
Northern ArtilleryBuilding a brand with bravery
Northern Artillery already had the foundations: a powerful name, exceptional talent and a clear ambition to become one of the North’s standout agencies.
Go beyond
Bolser had an enviable client list and a strong reputation, but the brand no longer reflected the calibre of the work or the ambition of the team.
How we work
Whether you’re building a new brand, refreshing an existing one, activating your brand around the world, or repositioning after change, we help you connect and grow with meaning and purpose.
Desire to understand
Curiosity to challenge
Ambition to see things grow
Do you need a map?
A map that points your team in the right direction and focuses on your audience and your goals? Without it, it's easy to waste time, energy and money on marketing.
Start your journey
Quote
'We work for you, keeping your compass pointing north, helping you and your teams grow with clarity and confidence.'
Clients
Guiding brand journeys for
