'Theodore has really listened to the Monitizer team. From one-to-one conversations with key stakeholders, to group workshops, and then refining messaging and tone of voice with our Senior VP - it’s been a great journey. The result is a set of unified, agreed, ready-to-go messages that have successfully informed and guided our marketing activities ever since.'
The most expertise to deliver the most potential
Monitizer unlocks the full potential of industrial production by making manufacturing intelligent, connected, and highly efficient using modern digital technologies and AI.
Challenge
Leading with customer benefits
It’s a very sophisticated tool and the experts who deliver it can quickly drop into technical speak. We encouraged Monitizer to lead with topline customer benefits instead of eternally-growing lists of technical features.
Approach
Engaging a global team of engineers
We needed to listen to the key voices in Monitizer and provide a platform for everybody to contribute and align. The goal? Updated propositions, positions and messaging. We facilitated it all through one-to-ones, workshops and sharing sessions.
Solution
Defining the brand and key products
Through the course of our initial seven-week engagement, we helped their worldwide team define their brand house and propositions for a suite of key products.
Result
Unified, agreed and ready-to-go comms
Getting clear on brand has helped Montizer to sharpen their visuals, build a new website and create new marketing decks, articles, brochures and exhibition comms.
