Let’s journey together
Reach out and we can talk about getting your brand shipshape, tip-top and big-vision-ready.
Getting back to their roots
At a pivotal moment for the brand, we partnered with size? to reconnect the business with what made it iconic: the latest, the greatest, and the ones you can’t find anywhere else.
From business consultation and brand workshops to tracking, creative testing and onboarding, we helped redefine the strategy and bring teams along the journey.
Challenge
The challenge: owning the original
Consideration was already category-leading among active shoppers. The bigger opportunity was awareness.
With mainstream retailers dominating attention, size? needed to reclaim its place as the specialist streetwear destination across fashion, music, art and sport.
Approach
Digging. Delving. Discovering.
Workshops, proposition work, brand tracking and creative testing helped sharpen the positioning, messaging and tone of voice.
That strategic foundation gave the business a clearer story and a stronger springboard for campaign development.
Solution
What’s your size?
The campaign platform turned the brand proposition into a question consumers could answer for themselves.
Built around individuality and self-expression, it gave size? a flexible idea that could travel across channels, communities and culture, it encouraged consumers to create their own story.
Result
From strategy to standout
The campaign became the first step in repositioning size? as the JD Group’s original ignition fascia.
800
new customers
33.9m
impressions
+6%
uplift in brand consideration
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