Let’s journey together
Reach out and we can talk about getting your brand shipshape, tip-top and big-vision-ready.
What began as a brand positioning project naturally evolved into an ongoing marketing partnership spanning both the corporate brand and Fully Managed.
Today, Theodore operates as an extension of the GPE team – shaping marketing and content strategy, managing social channels, supporting executive LinkedIn activity and turning brand messaging into authentic social stories.
Challenge
Support translating brand strategy
GPE needed support translating brand strategy into day-to-day marketing and content delivery across both the corporate and Fully Managed brand.
The challenge was creating a joined-up marketing and content strategy that could engage multiple audiences – from investors and partners, through to customers and prospects – while managing a consistent and distinctive brand voice across channels.
Approach
We became fully immersed in the business, working closely with stakeholders across the organisation and as an extension of the marketing team.
Our support includes:
- Marketing and content strategy
- Social media management
- Executive LinkedIn support
- Content creation and copywriting
- Campaign messaging
- Stakeholder management
Our focus has always been on getting the brand messaging right first – then translating that strategy into engaging content that connects with audiences.
Result
As a trusted outsourced marketing partner embedded within the business, we have achieved YOY results of:
23%
year-on-year follower growth across social channels
32%
growth in impressions
416
posts delivered
304%
increase in video views
7.3%
Average engagement rate
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