'“Theodore are a genuine extension of our team. They bring the balance of strategic thinking and hands-on delivery.
From leading our monthly marketing planning, managing campaigns, content and communications, they give us complete confidence that marketing is moving in the right direction."'
Awareness. Growth. Scaling.
For the past three years, we’ve worked as Pyro Fire’s outsourced marketing team – shaping the brand, refreshing the creative, and building annual marketing strategies that keep growth moving.
From strengthening the front window through website and social, to audience engagement through email and bespoke yearly campaigns, every activity is tied back to commercial ambition.
Challenge
How do we communicate our difference?
Pyro didn’t want to compete on price.
The challenge was to make its expertise, compliance knowledge and better customer outcomes impossible to ignore – creating a stronger value story across every channel and sector.
Approach
Building the routes to growth
Our role spans brand, annual marketing planning and hands-on delivery support.
That includes website and social strategy, email marketing, lead generation, campaign activation, sector targeting, KPI setting and continual optimisation – all designed to align marketing with business goals.
Solution
Three years of measurable momentum
Over the past three years, Pyro has grown from £950k in 2022 to a £3m target this year.
Alongside year-on-year revenue growth, the marketing engine has scaled too:
- Email database tripled
- 37.6% average email open rate
- 6% click-through rate
- +4% Instagram growth
- +22.4% LinkedIn growth
- 14.1% LinkedIn engagement
- 8.82% Instagram engagement
- 250 posts delivered across both channels
The result is a stronger front-of-house brand, deeper audience engagement and a marketing function built to support ambitious business growth.
Result
Three years of measurable momentum
Over the past three years, Pyro has grown from £950k in 2022 to a £3m target this year.
Alongside year-on-year revenue growth, the marketing engine has scaled too. The result is a stronger front-of-house brand, deeper audience engagement and a marketing function built to support ambitious business growth.
22.4%
LinkedIn follower growth
14.1%
LinkedIn engagement
250
posts delivered across social
37.6%
ave. email open rate
